I am… Lucy Parsons and I implement, produce and oversee the Marketing and Communications side of the business. This involves heading up Moving Ahead’s strategy when it comes to creative design, content writing, filming, external communications, and PR. I want everyone to know who we are, what we do and why do it, because we are making valuable change.

I’ve been… involved in creating change and building human connections throughout my career. I have established marketing strategies with global brands, bringing a calm head and can-do attitude to stressful and changing situations. My degree in Sociology, focusing on the criminalisation of anti-social behaviour, gave me an opportunity to start writing and understanding about what influences spark certain human characteristics.

I love… seeing an idea brought to life through marketing and creative design. Getting to create those middle of the night ideas and witness them transform into pivotal communications pieces is a huge thrill. I get to interview incredible people and project their voices and experiences across our platforms, which I find humbling and inspiring.

I bring… energy and creativity to the team, endless dad jokes and Buddy, my cavapoo, who joins us for the occasional meeting. I’m a cyclist, and first started riding ten years ago as part of a charity cycle from John O’Groats to Land’s End. It was in memory of two very close friends, and since then the charity has continued to organise tours across Europe and Korea to raise money for a school we have built in Uganda. In 2012 I was diagnosed with Multiple Sclerosis, but it wasn’t until 2016 that I started training properly and better understood how exercise and good health would support my disease.